<aside> 🔍 A website redesign in need of a refresh for its copy.


The project

I worked with web and UX design studio Pixel on a full site redesign for Dublin City Council Arts Office. This involved a full content audit, as well as new and inventive microcopy to support user journeys.

The main challenge was bringing together a lot of disparate content strands and giving them a unifying visual identity, as well as one tone of voice.

The process

I reviewed all existing content for quality, consistency, and appropriateness to target audience, then carried out an audit to promote clear messaging, editing and adding new content along the way.

I reviewed all new content provided by the client for quality, consistency, and clarity of message. I created new messaging for homepage slides and filled content gaps between existing and new site layouts, such as page introductions, headers, new pages, and e-zine signups and form acknowledgement pages.

I created copy for the user journey for the application procedure, as well as for the update details pages in the copy directory. I also tidied the language throughout the forms, reviewed them for usability, and added helpful hints and error messages.

Project outcome

Dublin City Arts Office

The website redesign and build was delivered on time, to a happy client. Content and copy supported journeys and delivered key messages at the right points in an on-brand way.

Back to Work